The following post contains work done during my time of study at Teesside University for my MA in Digital MediaRead more
MA Digital Media and Communications
My name is Mahnoor Nadir Vaka and I am a current student of MA Digital Media and Communications at Teesside University. I previously worked in Pakistan as the Head of Creative in Daraz which is an AliBaba company and Ogilvy Advertising. When I’m off the clock, I run a Facebook page of 39,000 followers called Angry Girl.
You can view my work on www.mahnoornadir.com
Software & Hardware Proficiencies
Adobe Creative Suite
- Premiere Pro
- Creative mindset
- Eye for good design
- Planning and time management
- Leadership capabilities
- Ability to work under pressure
- Problem Solving Capabilities
- On-camera presence
Employment, Work Experience & Volunteering
Daraz.pk (An AliBaba Company)
Karachi, Pakistan (2017- 19)
Strategically and creatively lead and implemented campaigns and communication on all social media accounts. This included Black Friday and 11.11 campaign for 5 countries in which Daraz operates (Bangladesh, Sri Lanka, Myanmar, Nepal and Pakistan)
Ogilvy Advertising (Soho Square)
Mar 2016 – Oct 2017
Created 360-degree holistic campaign and brand communications for leading FMCG brands including Oye Hoye, Peek Freans (Peanut Pik & Pista, Chocolicious, Wheat, Butter Puff) Tapal (Tezdum, Green Tea, Family Mixture), Capri, Cornetto (Cupidity & Pop Rock), and Knorr Soups.
Synergy Dentsu Advertising
Jan 2015 – Mar 2016
Developed concept, copy and 360-degree campaigns for clients including Yamaha, NBP, Engro Polymer & Chemicals, Philip Morris, J. Junaid Jamshed Almirah and Al Meezan Bank and Investments, Al Baraka, Summit Bank
As mentioned above, I run a Facebook page called Angry Girl which serves to create a safe space for women in Pakistan to speak out about un-ladylike or taboo subjects such as menstruation.
I have also done some voice acting for radio advertisements and have hosted the Effies Pakistan red carpet and the Cannes Lions Roar workshop in Karachi.